IEG Arabia

7-8 February 2025

The Arena, Riyadh

Riyadh Active Show
Riyadh Active
Riyadh Active
Riyadh Active

Riyadh Active Stage

presented by

presented by

Riyadh Active Stage

3:30 - 4:00PM

 Zumba® with Luna Masri

Zumba® with Luna Masri

3:30 - 4:00PM | Zumba® with Luna Masri

Luna Masri is a Zumba® Education Specialist who lives life with a blind passion for dance, music & community. Growing up in Los Angeles where music and creativity are at the roots of everyday life, Luna flourished in a promising environment which allowed her to “FREE HERSELF” via dance.  

Ever since, Luna made a promise to herself to share her experiences and journey with everyone. Luna strongly believes that dance is the soul’s outcry for healing, joy and mental wellbeing.  

Allow Luna to share her passionate journey with you... let’s keep dancing!  

4:00 - 5:00PM

LES MILLS Shapes

4:00 - 5:00PM | LES MILLS Shapes

An invigorating blend of Pilates, sculpt, and power yoga set to modern beats. With small, controlled movements, you sculpt and strengthen all major muscle groups, improve alignment and increase flexibility. It’s a low impact but intense way to heat up your training.

Suitable for all fitness levels, we find the hot spot and stay there for as long as possible to develop core strength and flexibility.

5:30 - 6:30PM

Full Body Flow with @itsalwayshana

Full Body Flow with @itsalwayshana

5:30 - 6:30PM | Full Body Flow with @itsalwayshana

Elevate your fitness game with Hana Basrawi in a dynamic 45-minute body and mind strength and conditioning session. This empowering workout combines powerful movements and mindful techniques designed to leave you feeling invigorated, stronger, and more balanced - inside and out. Get ready to transform your energy, challenge your limits, and unlock your full potential!

7:30 - 8:30PM

Women in Fitness Forum

7:30 - 8:30PM | Women in Fitness Forum

Building fitness empires and fostering supportive communities for women's health and fitness

Panelists

Lamya Al Kadi

Vice President of Strategy And Planning, Al Hayat Investment

Fatima Batook

Board Member, Saudi Tennis Federation & Alqadisiyah Football Club

Shereen Abulhassan

Vice President, Saudi Rowing Federation, Member of the Asian women & Youth Development Committee

Heba Ali

Founder and Creative Director, EVLVGEAR

Chaired by

Rachel Young

Director of Business Development, Myzone EMEA

9:00 - 10:00PM

Kingdom Roundtable

9:00 - 10:00PM | Kingdom Roundtable

Demand vs. Supply: Assessing the Kingdom's Fitness Consumer and Market Readiness 

Panelists

Adel Alkadi

Chief Executive Officer, Al Hayat Investments Co

Wael El Merhabi

CEO, Sport Clubs Company

Alwaleed Alkeaid

Founder of Saudi Sports Professionals Network and Co-Founder of Shihany Technology

Romeo Jozak

Future Falcons Program, Saudi Arabian Football Federation (SAFF)

Dr. Abdullah Alaskari

Chief Business Development Officer, OneFit Holding/UFC Gym

Nasser Obeid

CEO, Puregym Arabia

Chaired by

Ralph Khoury

CFO Nissan United - AMIEO Region, International Finance Leader and Director, C&S Active

*Agendas are subject to change

Riyadh Active

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